29 January 2010 Comments

How to lose a new Twitter follower in 15 seconds

Thanks for using TrueTwit validation service. When you sent me the auto-DM saying that you wanted me to validate my existence as a carbon-based life form by deciphering a captcha, I begrudgingly did it because I was legitimately interested in following you. When you sent me the second auto-DM without even so much as an [...]

19 November 2009 Comments

Social Media Marketers are worth more than $12/hour

I can’t wait for the day when Social Media Marketing is seen by organizations as a legitimate form of marketing by that requires a broader knowledgebase than how to use Facebook, Twitter, et cetera – that there *is* a lot of training involved and an awful lot of higher-level thought…
… which leads me to my [...]

18 November 2009 Comments

The worst mea culpa I’ve ever seen

Stop me if you’ve heard this one before: social media director (Kurt Greenbaum) at a major newspaper (St. Louis Post-Dispatch) blatantly violates own Privacy Policy (using IP address for non-stated purpose) after being offended by a lewd word (“pussy”) posted anonymously, turns over information to the anonymous commentor’s employer (school district), and when confronted by [...]

12 November 2009 Comments

Hiring for Social Media

First, if you’re not reading Amber Naslund’s awesome blog, Altitude Marketing, you’re missing out. Seriously – run over there and load up your feed reader. You’ll be very, very glad you did.
Amber currently has a two-parter on her website about Hiring for Social Media. This is a MUST READ: The Ugly Side & Good Moves
Highlights:

Companies [...]