… which leads me to my second point: I also can’t wait for the day when Social Media Marketers are paid what they deserve for possessing a unique skillset, not paid like interns or part-time college students who fit the profile of a “Facebook user.”
Here’s the Craigslist posting that inspired this rant, posted in my own city!

Social Marketing/Digital Media (Hwy 40 and Lindbergh)

Date: 2009-11-17, 3:03PM CST
Reply to: job-anhhy-1470469986@craigslist.org

Looking for an outgoing, positive person to take our Company into the techie, communications world of twitter and facebook. Can you set up a facebook wall, maintain it, twitter, etc? Send a few sentences by email to us describing your abilities. Please, no attachments. Part time, could lead to full time. Looking for a high energy team player.

• Location: Hwy 40 and Lindbergh
• Compensation: $12/hr
• This is a part-time job.
• OK for recruiters to contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

It’s really insulting, but, at the same time, not surprising. People who put out ads like this are also the kind of people who think that they can get away with paying $150 to a neighbor or distant relative for a website that looks like it was designed in Netscape Communicator 4.2.

How does your organization view Social Media? Are you getting the resources you need? Do you even have a budget? Let me know in the comments!