I’m not here to offer a design critique of the Gawker Network’s web properties (it stinks), but here are the metrics that prove it: traffic.
Gawker’s new design is bold and different from anything else on the web. While it can be argued that it could be that users need time to adapt, their stats suggest otherwise. According to Alexa, a well respected web traffic analyzer, Gizmodo’s new design has resulted in more than a 36.3% drop in readership over the past month. A clear indication that the bold new style is backfiring on Gawker media.
About Stephen